Marketing is My Business

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It may not seem like marketing is your business when you're a real estate investor, or it may be the last thing you think of, but it's true. When you are a real estate investor, marketing IS your business. Let's look at it like this. If your business structure was an target sheet, real estate would be your bulls eye. Real estate is your goal, your core, the thing you are aiming for, but how are you going to get there? Especially if your just starting out in the business. Through marketing, of course.

Every successful company spends millions of dollars in advertising campaigns each year. Nike, Wal-Mart, Coke, McDonald's, and the list could go on. Marketing is the lifeblood of each of these companies. Without it, it's safe to say that they would most likely parish. Marketing is what informs people about what they're doing and what their deals are. Marketing is what brings the people in by the millions, and keep those companies making large sums of money.

So, why would a real estate investor need to use marketing? Simple. As a real estate investor we also need to bring people to us, whether it be buyers, sellers, renters, or other investors. We need to bring people to us, so we can help them and make money in the process. Take, for example, a simple add in a newspaper, on a sign in front of a yard, posted online that you may have seen before, "We buy houses! Cash or terms! Give us a call xxx-xxxx." It's simple, but think of it...as an investor, you no longer need to go out and look for homes to buy or motivated sellers to help out...they are going to call you! When they come to you, you save time, when you save time, you save money and can make more money by working on more deals. Get it?

That's one way to look at marketing as an investor's lifeblood. Now how about something as simple as a business card. Hand them out to everyone you know. When you meet someone new, give them a business card. When you're at a store leave behind a business card. When someone looks at your card and reads "Real Estate Investor" they just might be interested in what you do, and just might have a house they're trying to get rid or, or know someone who needs to sell but can't find a buyer, or they might have a piece of land they don't want, OR they just might have some money to invest and want to do it with you. It happens every day. Hand out a card, make a contact, and create new business.

As a real estate investor what happens when people start COMING TO YOU to sell, buy, rent, or invest with? Simply put, you make more money. What happens if you don't set up your marketing to bring people to you? You don't meet as many people, don't make as many deals, and DON'T make as much money. Sounds good to me!

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